Aura Suite
Aura CRM

Capture Inbound Leads.
Close Deals with
Zero Leakage

Built specifically for Indian manufacturing plants, foundries, and industrial wholesale distributors. Centralize inquiries from verified WhatsApp and trade portals, dispatch tracked quotations in seconds, and automatically sync won orders directly to statutory GST billing.

Fixed Monthly • ∞ Seats
100% Indian GST & E-Way Ready
Sub-5s Estimator Dispatch
Aura CRM Industrial Sales and Operations Team with Live Devices
Pipeline Architecture Visual Stage Management

Your Plant Pipeline at a Glance.
Every Opportunity Accounted For.

Stop hunting through WhatsApp threads, drawing paper slips, and outdated spreadsheets. Aura CRM organizes every industrial inquiry into clear plant stages—from initial CAD feasibility to won purchase orders.

Live Stage Revenue Totals

Know exactly how much billing is projected for the month. Column sums update in real time as deals progress across stages.

1-Click Drag-and-Drop Stages

Effortlessly advance deals from CAD drawing check to commercial quoting. Each move automatically prompts the right team member.

Automated Dormancy Warnings

Deals sitting idle for over 48 hours trigger visual alerts so sales reps re-engage buyers before competitors step in.

6.4-Day Avg Cycle
100% Indian GST • HSN Linked
Unlimited User Seats
aurasuite.com/crm/pipeline
Industrial Sales Hub

Live Production Pipeline

Pipeline: ₹2.48 Cr
Oct Forecast: ₹86.4L
1. Inbound ₹21.4L
RFQ-2026-104 WhatsApp
Precision Auto
CNC Valve Bodies • WCB
₹8,40,000 Auto-Ack ✓
RFQ-2026-108 Drawing Req
Kovai Agro Pumps
75 HP Impellers • SS304
₹6,20,000 STEP File Due
2. Estimating ₹48.5L
RFQ-2026-092 Plant 2
Texmo Motors
Stator FG260 Castings
₹24,50,000 18m Cycle OK
RFQ-2026-095 EN24 Check
Deccan Gear
Helical Pinion Shafts
₹14,20,000 Lab Review
3. Quoted ₹74.2L
Q-2026-081 23.8% Margin
L&T Valves
High Pressure WCB 600#
₹32,00,000 Opened 3x ✓✓
Q-2026-088 Expires 24h
TVS Sona Steering
Column Linkages 40Cr
₹11,20,000 Auto-Nudge 3PM
4. Won Order ₹1.04 Cr
PO-2026-981 Books Synced
Brakes India
Caliper Brackets SG 500
₹44,00,000 E-Invoice Ready
PO-2026-984 People Sync
ELGI Equipments
Crankcase Castings Batch
₹36,50,000 Comm. Credited
Automated Sync with Aura Books GST Billing & Aura People Payroll AWS Mumbai • Sub-34ms Latency
Activity Automation Zero Cold Leads

Never Lose an Industrial Deal to Silence.
Every Inquiry Guaranteed a Next Step.

In manufacturing and distribution, 60% of lost revenue isn't lost to competitors—it's forgotten in sales reps' personal WhatsApp threads. Aura CRM enforces automated playbooks so every buyer receives timely engineering reviews and commercial follow-ups.

Automated Follow-Up Cadence

The 4-Stage Lead Protection Lifecycle

Zero Dropped Inquiries Across 100% of Reps
01 / INGEST Hour 0 (Instant)

Instant WhatsApp Acknowledgment

Auto-replies with verified product catalog and assigns regional sales engineer within 60 seconds of WhatsApp or IndiaMART inquiry.

Meta API v19 Sub-34ms
02 / ESTIMATION Hour 24 SLA

Forced CAD Review Prompt

Estimator receives compulsory notification to verify part drawings, calculate machine cycle times, and lock raw material index rates.

Plant Allocation 24h Limit
03 / ENGAGEMENT Day 3 (48h)

Automated WhatsApp Nudge

If the quotation remains unviewed or unconfirmed, system delivers a polite reminder to the procurement manager with price validity timer.

Direct to Purchase GM Read ✓✓
04 / CLOSURE Day 5

Manager Escalation or Won Handshake

If a deal sits inactive for >48 hours, VP Sales is alerted automatically. When buyer confirms, instant ledger handoff to Aura Books triggers.

Leadership Audit Zero Leakage
Buyer Experience Official WhatsApp Business API

Frictionless Commercial Interaction

Plant managers and purchase officers don't log into web portals. They review drawings, approve revised rates, and confirm orders directly in WhatsApp.

A
Aura Industrial Bot • Smartstart Business
Verified Business Account

Dear Mr. Srinivasan (Purchase Head),
Quotation #Q-2026-081 for 400 Units CNC Valve Bodies (WCB Grade) is ready. Price validity locks raw scrap rate for 48 hours.

PDF
Quotation_Q2026_081_GST.pdf
420 KB • Signed GST Invoice Document
View →
10:45 AM ✓✓
Customer Read Receipt Tracking: ✓ Logged to CRM Deal Card
Leadership Safety Guard Active SLAs

Rep Discipline & Manager Escalation

Never wonder whether a sales engineer followed up on a ₹20 Lakh RFQ. Automated triggers flag negligence before deals slip.

1. Inbound Inactivity SLA (4 Hours) Automatic

If the assigned territory engineer does not log initial contact within 4 hours, inquiry is auto-routed to regional sales manager.

2. Pre-Expiry Material Lock Alert (48 Hours) WhatsApp Nudge

Automatically notifies buyer that current raw material price sheet expires in 48 hours, prompting immediate PO sign-off.

3. Won Deal Handshake to Books (0 Seconds) Zero Re-Entry

Customer PO upload instantly creates Proforma Invoice in Aura Books and calculates sales rep incentive in Aura People payroll.

Sales Rep Incentive Engine: Synced to Aura People →
Commercial Quoting 2-Click Indian GST Engine

Attractive GST Quotations in 2 Clicks.
Zero Manual Excel Errors.

Odoo proved the power of instant quotation builders. Aura CRM localizes this speed for Indian manufacturing—auto-fetching verified customer GSTINs, assigning HSN tax codes, guarding minimum margin floors, and sending WhatsApp-ready PDFs in seconds.

Interactive Generator

Commercial Quote Builder

Quote #Q-2026-114
Order Quantity 400 Units
100 pcs (Sample) 400 pcs (Standard Batch) 1000 pcs (Plant Run)
Shop-Floor Margin Guard 23.8% Margin [SAFE]
Raw Scrap Base ₹840/pc
Machining Cycle ₹760/pc
Net Profit Floor ₹500/pc
Taxable Value (Ex-Factory) ₹8,40,000
CGST (9%) ₹75,600
SGST (9%) ₹75,600
Grand Total (Incl. GST) ₹9,91,200
SMARTSTART INDUSTRIAL ISO 9001:2015

Smartstart Business Solutions Pvt. Ltd.
Plot 48, SIDCO Industrial Estate, Coimbatore - 641021, TN, India
GSTIN: 33AAACS9021K1ZM • State Code: 33 (Tamil Nadu)

TAX QUOTATION
#Q-2026-114
Date: 07 Oct 2026 • Valid: 14 Days
Billed To (Customer):
Precision Auto Castings

SP-12 Industrial Corridor, Oragadam, Chennai - 602105
GSTIN: 33AABCT1234F1Z5
State Code: 33 (Tamil Nadu)

Commercial Terms:
Payment: 30% Adv / 70% vs Dispatch
Delivery: 12 Working Days (Ex-Works)
Price Basis: Firm for 14 Days (Scrap Lock)
# Item Description HSN Code Qty Rate (₹) Taxable Amount (₹)
01
Cast Iron Sluice Valve 150mm
Grade WCB • Hydro tested 16 bar
84818030 400 pcs ₹2,100.00 ₹8,40,000.00
Statutory Declaration: We declare that this quotation shows the actual price of the goods described and that all particulars are true and correct.
Total Taxable: ₹8,40,000.00
CGST (9.0%): ₹75,600.00
SGST (9.0%): ₹75,600.00
Invoice Total: ₹9,91,200.00
Lead-To-Cash Workflow 4-Stage Stack

From First WhatsApp Inquiry to Reconciled GST Cash

Scroll down to walk through each operational phase. Every stage stacks into place automatically, handing off critical quotation and tax data with zero manual CSV re-entry.

STAGE 01 Inbound Capture
Meta Cloud API v19.0

Direct WhatsApp & Portal Ingestion

Extract part numbers, CAD drawings, and buyer GSTINs into verified pipeline records in sub-3.2s from WhatsApp and trade portals.

CAD (.DWG/.STEP) & Spec Auto-Extraction
Multi-Channel Buyer Deduplication
Sub-34ms Meta Cloud API Latency
Indian manufacturing sales team reviewing CAD blueprint on shop floor tablet
STAGE 02 Territory Routing
Capacity Matrix v2.4

Smart Plant & Capacity Routing

Route RFQs based on active machine load, delivery pincodes, and specialized tooling engineers in under 5 minutes.

Industrial Hub & Pincode Logic (MIDC, Peenya)
CNC & VMC Dynamic Load Balancing
Sub-40s WhatsApp Estimator Dispatch
Indian plant technical sales engineer with tablet next to CNC machine on shop floor
STAGE 03 Quotation Telemetry
Active Dwell Radar

Quotation Engagement Radar

Know the exact second procurement opens your commercial proposal and track line-item dwell duration in real time.

Line-Item Dwell Heatmaps & Price Scrutiny
Real-Time Mobile Push When RFQ Opens
14-Day Price Validity Lock & Margin Guard
Commercial sales estimator and manager reviewing quote telemetry on dual monitors in plant office
STAGE 04 GST Conversion
Aura Books Synced

Won Deals to Statutory GST Invoices

Accepted quotations push directly into Aura Books for automated GST tax invoice creation and NIC E-Way bills with zero manual re-entry.

Direct Aura Books Accounting Ledger Sync
HSN 8483/7318 Tax Auto-Split (CGST/SGST/IGST)
NIC E-Way Bill JSON Generation for Dispatch
Active industrial factory dispatch bay with truck, forklift, and supervisor verifying dispatch invoice
Manufacturing Capabilities Zero CSV Data Re-Entry

Four Industrial Capabilities. Zero CSV Data Re-Entry.

Scroll down through each operational phase. Cards step forward in sequence with direct ERP ledger sync.

Inbound RFQ Ingestion & CAD Extraction

Meta Cloud API v19.0 verified webhook listener

Active Gateway
Sri Balaji Machinery Works WhatsApp Inbound • +91 98402 11984
₹4,80,000 RFQ
Requested Item: ASTM A216 Cast Valve Bodies (200 units)
Processing Time: 34ms (Sub-45ms SLA)
PDF

DRW-2026-VALVE-A.pdf

4.2 MB • 2D Tolerance Specs Extracted

CAD Parsed ✓
Auto-Assigned to Senthil K. (Plant Estimator)
Coimbatore MIDC
• Direct WhatsApp Cloud API Listener Zero Manual Data Entry

Quotation Costing & Margin Governance

Real-time commodity index synchronization

Live Index Active
EN8 Forged Steel Round Bar Commodity Grade 080M40
₹58.40 per kg +1.2% Market Index
VMC 4-Axis Precision Machining Standard Machine Rate
₹850 per hr Cycle Time: 42 mins
Automated Margin Floor Guard Minimum 18.5% Gross Margin Threshold
21.4% Margin ✓
Rates Locked for: 14 Business Days
Auto-Index Safeguard
• Dynamic Scrap Offset • Real-time Material Locks Margin Floor Enforced

Multi-Facility Workload & Capacity Radar

Live furnace queue and machine cell load balancing

Load Balanced
Plant 1: Coimbatore Foundry (Furnace #2) 84% Load • 3.2d Queue
Plant 2: Pune Precision CNC (Cell B) 58% Load • Available
Buyer Geo-Pincode: 411019 (Pune MIDC) Auto-allocated to Plant 2 to eliminate inter-state transit
0d Transit Lag
• Pincode Geo-Routing • Furnace Queue Balancer Multi-Facility Synced

Statutory Tax Invoicing & E-Way Generation

Instant conversion from accepted quotation to reconciled ledger

Aura Books Live
Tax Invoice INV-2026-8819 HSN 8483 • CGST 9% + SGST 9%
IRN e-Signed ✓
Lakshmi Auto Works Ltd. Machined Gears (500 sets)
₹15,50,000
NIC E-Way Synced ✓
Ledger Post AR Updated
Speed 1.2s SLA
• IRN Auto-Signed • Aura Books Two-Way Sync Zero CSV Re-entry
OPERATIONAL SLA TELEMETRY • FACTORY BENCHMARKS ALL SYSTEMS INDUSTRIAL GRADE
INBOUND LATENCY 38ms
Sub-45ms

Meta Cloud API webhook round-trip time

GST SYNC SPEED 1.2s
< 1.5s

Direct quotation-to-tax-invoice creation

RADAR SENSING 0.1s
Real-Time

Commercial quotation PDF dwell telemetry

CSV DATA RE-ENTRY 0% CSV
Zero Re-Entry

Full operational continuity across all plant roles

Pipeline Architecture Zero-Leakage Sales Motion

The Zero-Leakage Pipeline.
From Inbound Call to Won Deal.

Watch how customer inquiries move seamlessly through estimation, dynamic quotation, and automated re-engagement without a single order falling through the cracks.

3 days
2 days
3 days
20 days
2 days
↑ Re-engage
↑ Reconnect
First call Inbound Lead • Day 0
Schedule a demo CAD Spec • 3d SLA
Make a quotation CPQ Pricing • 2d SLA
Follow-up quote Won Deal ✓
1st reminder Auto WhatsApp • 2d
2nd reminder Desk Escalation
STAGE 01 •

First Call: Omnichannel Webhook Ingestion

Direct Meta Cloud API parsing extracts client mobile, part numbers, and CAD attachments in sub-34ms.

Explore Live →
Executive Revenue Visibility Forecasting & Telemetry

Turn Pipeline Telemetry into
Predictable Factory Cash Flow.

Odoo proved that real-time data drives revenue. Aura CRM provides actionable telemetry for factory owners and CFOs—forecasting raw material procurement, plant shift capacity, and month-end cash collections with mathematical precision.

Monthly Pacing

Target vs. Weighted Forecast

115% Pacing
Monthly Billing Target ₹1,50,00,000
Projected Closes (Oct 2026) ₹1,72,50,000
Won POs
₹94.5 Lakh
Invoiced/E-Way
Probability >70%
₹52.0 Lakh
Quote Approved
Negotiation
₹26.0 Lakh
Price Finalization
Factory Raw Material Procurement: ✓ Scrap Secured for 100% Volume
Conversion Funnel

Stage Velocity

1. Inbound Inquiries 100% (142 RFQs)
2. CAD Feasible & Costed 64% (91 RFQs)
3. Quoted with Margin Lock 42% (60 RFQs)
4. PO Won & Synced to Books 26% (37 Won)
Average Sales Velocity
Turnaround from RFQ to Won PO down from 21 days to 6.2 days.
Team Accountability

Quota & Margin Leaderboard

PS
Priya S. (Coimbatore)
11 Deals • Margin: 99.1%
₹78.5 Lakh
131% Quota
RK
Rajesh K. (Chennai)
8 Deals • Margin: 96.4%
₹64.2 Lakh
107% Quota
MM
Murugan M. (Bengaluru)
5 Deals • Margin: 94.8%
₹52.0 Lakh
92% Quota
Sales Commission Payouts: Synced to Aura People →
One Operating System Zero Middleware

One Unified Business OS.
Zero CSV Exports. Zero Integrations.

Odoo charges per-app subscription fees to link CRM to accounting. In Aura Suite, your sales pipeline, GST invoicing, and employee payroll are one unified codebase—meaning won deals convert to invoices and rep commissions automatically.

CRM

Aura CRM

Pipeline & Quotation
Trigger: Deal Won

Sales rep Priya secures customer purchase order via WhatsApp. Deal status is moved to Won & Approved.

Automated Handoff Payload:
Customer GSTIN: 33AABCT1234F1Z5
Won Deal Amount: ₹8,40,000 + GST
Sales Owner: Priya S. (Emp #1042)
✓ 0s Automatic API Push to Books & People
BOOKS

Aura Books

Statutory GST & Ledger
Automated Invoicing

No accounts clerk needs to re-enter line items. Aura Books automatically compiles the official GST Tax Invoice and triggers E-Way Bill generation.

Statutory Actions Executed:
E-Invoice IRN: Generated (NIC Portal)
GSTR-1 HSN 8481: Mapped Automatically
Customer Ledger: Debited ₹9,91,200
Explore Aura Books Invoicing →
PEOPLE

Aura People

Biometric HRMS & Payroll
Sales Commission

Sales incentives are calculated in real time based on margin profit—credited directly to Priya's monthly payslip with zero payroll disputes.

Payroll Credit Computed:
Commission Basis: 2.5% on Gross Margin
Incentive Earned: +₹5,000 Credited
Salary Slip #1042: Auto-Added to Oct Pay
Explore Aura People HRMS →
Pricing Transparency Unlimited Seats vs. Per-User Tax

Why “Per-User” SaaS Pricing Cripples Industrial Companies

Foreign CRM platforms charge $45 to $80 per user every month. In an industrial enterprise where plant estimators, field technicians, sales coordinators, and dispatch clerks all need visibility, per-seat licensing destroys operational transparency.

Traditional Licensing
₹1,57,500 /month
Tax on Operational Headcount

Penalizes your business as operational headcount expands. Management restricts logins to save money, creating siloed data and lost deals.

Restricted Logins / Lost Data
10 Sales Representatives: ₹35,000 / mo
Add 15 Shop Estimators: ₹87,500 / mo
Add 20 Dispatch & Accounts: ₹1,57,500 / mo
× Result: Password sharing, phantom spreadsheets, and untracked customer inquiries.
Fixed Monthly Pricing • Unlimited Employee Seats

One flat subscription covers your entire plant, warehouse, and field sales team. Zero incremental seat fees as your business grows.

Claim Unlimited Seats →
Stand-Alone CRM ₹4,999 /mo flat rate
Seat Limit ∞ Seats Zero penalties
Every plant estimator and sales engineer gets an individual secure login.
Role-based permissions prevent reps from accessing unauthorized client data.
Predictable budgeting: your IT expense never spikes when you hire field reps.
14-Day Full Production Sandbox Included
SK

Sundaramurthy K.

Director of Operations • Sri Balaji Machine Tools & Foundries (Ambattur Industrial Estate, Chennai)

Verified Industrial Deployment • 48 Active Logins
“Our previous CRM charged ₹3,200 per rep per month. When our shop-floor estimators and dispatch team needed access to check purchase orders, our monthly bill shot up to nearly ₹1.2 Lakhs. Switching to Aura CRM gave all 48 members of our sales, drawing office, and dispatch staff full access on a flat predictable plan. We cut our software bill by 82% and haven't lost a single WhatsApp inquiry since.”
Operational Q&A Factory Ground-Truth Answers

Frequently Asked Questions

Straightforward answers to practical questions asked by Indian manufacturing and wholesale business leaders.

Aarav Sharma - Implementation Lead

Aarav Sharma

Online

Solutions Architect Lead

Need WhatsApp Cloud API verification, ERP webhook integration, or historical sales ledger import?

Still have questions? Chat with our team →
Aura CRM integrates directly with Meta's Official WhatsApp Cloud API. We do not use unofficial browser scraping extensions that get corporate phone numbers banned. Incoming messages arrive instantly on a shared company dashboard, route to assigned sales reps by geography or product group, and all conversations remain permanent company property.
Yes. Role-based access controls let drawing office and plant estimators enter raw material weights, heat-treatment specs, and machining hours to generate a technical quote, while proprietary profit margins, executive discounts, and general ledger reports remain restricted to owners and commercial heads.
Aura CRM features built-in Phone Number Masking and Export Governance Locks. Reps communicate through the platform without viewing unmasked personal phone numbers. Bulk CSV and Excel exports are completely locked unless authorized by executive management. If a rep departs, revoking access reassigns their ongoing pipeline in 1 click.
When an order is marked “Closed Won”, the approved quotation line items, HSN/SAC codes, and client GSTIN flow automatically to Aura Books to generate a signed GST e-invoice with IRN and E-Way bill clearance. You can also export verified vouchers directly into Tally via XML/API with zero re-typing.
Yes. Stand-Alone Aura CRM is ₹4,999/month flat with unlimited user logins. You can give individual logins to all your plant estimators, field technicians, sales coordinators, and warehouse staff without paying $50 or $80 per head every month.

Centralize Your Industrial Sales Operations Today

Eliminate lost WhatsApp RFQs, connect every factory estimator to live pipelines, and stop rep turnover from draining your customer relationships.

14-day production trial on your plant floor • No credit card required • Cancel anytime
Assisted Excel & Tally Master Import Included
No Credit Card Required
MeitY-Compliant AWS Mumbai Cloud